Conflicting SEO Expectations
Posted by on Jan 15, 2009
SEO is undisputedly the best strategy for generating traffic and profits.
That said, you want to understand the intrinsic conflict that will arise with SEO. SEO is both the technical effort and art of getting your internet site ranked well in search results on Google, Yahoo and MSN.
There are 2 competing factors in the effort, time and volume of traffic, which can lead to clients having irrational expectancies.
Unavoidably, this interprets to a longer period needed to get top rankings. Clearly, most clients need to obtain top rankings as fast as possible. In such a campaign, clients get results comparatively quickly, but they have fallen into a trap. Even if they’re going into the number 1 position across the top 3 search engines, they have limited the quantity of traffic they can receive.
This leads directly to disappointment as earnings are effectively capped. A correct optimization plan should target both short and long-term rankings. For a brand spanking new site, one can expect to see rankings on MSN inside a month, Yahoo in 4 to half a year and Google in 6 to 9 months.
Understanding optimization is the secret to having reasonable SEO expectancies. A mixture of short and long-term goals is the best technique of attack in virtually each situation.